gWallet, a leader in social media monetization, today officially announced the “gWallet Challenge,” a new program that will give a $20,000 cash payment to social gaming publishers that do not generate more revenue using the gWallet platform.

Premium publishers that participate in the program will implement a head-to-head 30-day performance test of their existing solution versus the gWallet platform. New and qualified publishers can sign up for the program beginning today. The “challenge” will kick off Aug. 1 and last the entire month.

“We’re putting our money where our mouth is,” said Gurbaksh Chahal, Founder and CEO of gWallet. “Thanks to our relationships with top-tier brands, we can deliver huge bottom-line benefits while raising the bar on quality. It’s a win-win solution for publishers.”

gWallet has brought more than 100 major brands and exclusive engagements to the social gaming space, and these leading brands are driving consumer conversion at an unprecedented rate. In addition, gWallet provides publishers with formats that seamlessly insert virtual currency offers into game play. These formats include video ads, movie trailers and the “Brand Bar.” Since the beginning of the year, publishers implementing both video offers and the Brand Bar have monetized a larger percentage of their user base and received a 20 percent increase in net revenue.

The “gWallet Challenge” is only open to new premium publishers, including those who use Facebook Credits or other third-party monetization partners. For more information, please email .

About gWallet

gWallet provides innovative technologies that improve monetization of social games and networks, while also creating new opportunities for brands to engage with these large and highly-engaged online audiences. The company’s early innovations in social gaming monetization include the Brand Bar and video offer wall, which are driving explosive revenue growth for publishing partners. With this focus on an enhanced end user experience, both publishers and advertisers benefit. gWallet is the only social gaming monetization platform to undergo audits and review by TRUSTe. For more information visit .